VDA - Animation About Data Importance
What happens when you provide incorrect data? Bridges lead nowhere, bus stops wait for passengers who never arrive, skyscrapers rise in empty fields, kindergartens appear where they’re not needed, and cities remain in the dark. But with the right data – everything falls perfectly into place.
This is a narrative we created for Lithuania’s Data Security Agency. Our task was to produce an engaging video for a broad audience – one that would highlight the importance of submitting accurate data, showing how it directly improves our everyday lives.
Copywriting: Evelina Vanagė
Storyboard and illustrations: Emilija Juzeliūnaitė
Animation: Emilė Maigytė, Milda Kargaudaitė
Sound design: Aurimas Vilkišius
Voice over: Laurynas Vytas
Sound recording: Dropaudio
Client: Valstybės duomenų agentūra
Produced by: Emilemilija animation studio
More information: https://www.instagram.com/valstybes_duomenu_agentura/
To complement the quirky copywriting, we paired it with playful illustrations featuring expressive characters. For animation, we combined cel animation and motion graphics, resulting in movement that is both clean and fluid. We used traditional frame by frame animation to outline the movement and then meshed it together with motion graphics.
Storyboard to final images:
