Motion Graphics on Body Set Weight Point

We created three animations explaining the science of body set weight point. We used abstract shapes and objects to digest the difficult topic into a comprehensible narrative. 

We wanted to create a unique twist on motion graphics by adding cel animation, textures and effects. That created an analog feeling and made the animation stand out.

Animation: Emilė Maigytė, Zuzanna Labus, Edvinas Reikalas.
Illustration: Emilija Juzeliūnaitė
Production: Kubbco Social Media Agency

Storyboard to illustration process: