We created three animations explaining the science of body set weight point. We used abstract shapes and objects to digest the difficult topic into a comprehensible narrative. 

We wanted to create a unique twist on motion graphics by adding cel animation, textures and effects. That created an analog feeling and made the animation stand out.

Animation: Emilė Maigytė, Zuzanna Labus, Edvinas Reikalas.
Illustration: Emilija Juzeliūnaitė
Production: Kubbco Social Media Agency