Draudimas - Animated Insurance Commercial

Draudimas.lt is the largest insurance broker company in Lithuania and the Baltic States. Collaborating with agency Autoriai and talented illustrator Lukasc we animated a short ad showcasing their brand.

The funky illustration character design gave way to an expressive and fast animation with exaggerated poses. Also, giving draudimai.lt dog logo a lively part in using the phone.

We used a mix of cel animation and After Effects technique to create a smudget movement, hand-drawn look.

Lastly we adapted the animation to a couple of formats for Tvc and social media.